Oracle OpenWorld -- Oracle today announced new artificial intelligence-based apps for finance, human resources, supply chain, manufacturing, commerce, customer service, marketing, and sales professionals. The new Oracle Adaptive Intelligent Apps are built into the existing Oracle Cloud Applications to deliver the industry's most powerful AI-based modern business applications. "The new Adaptive Intelligent Apps enable business users from across the organizations to quickly and easily take advantage of the latest advancements in artificial intelligence," said Steve Miranda, executive vice president of applications development, Oracle. "To make this possible we have eliminated the need for more integrations and embedded AI capabilities across Oracle Cloud Applications. The new AI capabilities combine first- and third-party data with advanced machine learning and sophisticated decision science to deliver the industry's most powerful AI-based modern business applications." The new Oracle Adaptive Intelligent Apps deliver immediate impact within Oracle Enterprise Resource Planning Cloud, Oracle Human Capital Management Cloud, Oracle Supply Chain Management Cloud, and the Oracle Customer Experience Cloud by providing smart and timely insights to end users.

Oracle today announced new artificial intelligence-based apps for finance, human resources, supply chain, manufacturing, commerce, customer service, marketing, and sales professionals. The new Oracle Adaptive Intelligent Apps are built into the existing Oracle Cloud Applications to deliver the industry's most powerful AI-based modern business applications. "The new Adaptive Intelligent Apps enable business users from across the organizations to quickly and easily take advantage of the latest advancements in artificial intelligence," said Steve Miranda, executive vice president of applications development, Oracle. "To make this possible we have eliminated the need for more integrations and embedded AI capabilities across Oracle Cloud Applications. The new AI capabilities combine first- and third-party data with advanced machine learning and sophisticated decision science to deliver the industry's most powerful AI-based modern business applications."

Better customer experiences will be a central topic at Oracle OpenWorld 2017, which takes place October 1 to 5 in San Francisco. Oracle experts, customers, and industry thought leaders will share how artificial intelligence (AI) technology is enhancing customer acquisition, retention, and loyalty by offering consumers the best possible interactions across all channels. Oracle's approach to AI, known as Adaptive Intelligence, combines several technologies, including data science, artificial intelligence, and machine learning. AI-powered systems can recognize images, understand language, learn from data, and emulate human intelligence. Oracle's recently introduced suite of Adaptive Intelligent applications is focused first on applying customer insights derived from AI to the transformation of customer experience, and will soon span the enterprise to include applications for finance, human resources, and supply chain management.

Better customer experiences will be a central topic at Oracle OpenWorld 2017, which takes place October 1 to 5 in San Francisco. Oracle experts, customers, and industry thought leaders will share how artificial intelligence (AI) technology is enhancing customer acquisition, retention, and loyalty by offering consumers the best possible interactions across all channels. Oracle's approach to AI, known as Adaptive Intelligence, combines several technologies, including data science, artificial intelligence, and machine learning. AI-powered systems can recognize images, understand language, learn from data, and emulate human intelligence. Oracle's recently introduced suite of Adaptive Intelligent applications is focused first on applying customer insights derived from AI to the transformation of customer experience, and will soon span the enterprise to include applications for finance, human resources, and supply chain management.

Oracle have announced new artificial intelligence based customer experience apps that empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time. The new Adaptive Intelligent Apps for CX uniquely blend first-party and third-party data with sophisticated decision science and machine learning to deliver the industry's most powerful AI-based customer experience solutions. Adaptive Intelligent Apps for CX are designed to enhance existing commerce, marketing, sales and customer service applications within the Oracle CX Cloud Suite. Adaptive Intelligent Apps are powered by insights from the Oracle Data Cloud, which is the largest audience data marketplace in the world with a collection of more than 5 billion global consumer and business IDs and more than 7.5 trillion data points collected monthly. By applying advanced data science and machine learning to Oracle's web-scale data and an organisation's own data, the new Adaptive Intelligent Apps for CX have an unprecedented ability to react, learn and adapt in real time based on historical and dynamic customer data such as click-stream and social activity as well as inputs such as weather, lookalike audiences and Internet of Things (IoT) data.

The biggest reveal at the Oracle Modern Customer Experience (CX) event held in Las Vegas from April 25 to April 27 was the debut of Oracle Adaptive Intelligent apps for CX. Adaptive Intelligent Offers (AI Offers) is the first app in a planned portfolio of artificial intelligence applications that will eventually span CX, ERP, human capital management, and supply chain management. The introduction was no surprise. Oracle said a CX app would come first when it announced Oracle Adaptive Intelligent apps last September. Since then the company has been refining the behind-the-scenes automated machine learning capabilities.

Oracle and Salesforce both announced "AI" initiatives this week, but there are differences in the scope and scale of what's promised, the pace of their rollouts, and even how they're talking about artificial intelligence. For starters, neither vendor is talking about the sort of sentient, general-purpose AI seen in science fiction depictions ranging from "Iron Man" and "Star Trek" to "The Terminator" and "2001 a Space Odyssey." Rather, both vendors are talking about assisting humans with "smart" apps that apply closed-loop machine learning and data science to combinations of customer data and third-party data. In some apps you'll also see human-to-machine and machine-to-human interaction capabilities including natural language processing, voice recognition, and machine vision. Oracle Adaptive Intelligent Apps are powered by the Web-scale Oracle Data Cloud andthe company's massive cloud compute capacity.